Shark Ninja came to us with their latest top-secret product innovation, the Ninja Thirsti Drink System. Our team was tasked with establishing the visual brand identity of the product, including the logo, flavor pods, and a modular design system to create over 20+ flavors in four different functional lines.
In addition to the Thirsti’s flagship product, we designed an additional LTO flavor line that was promoted by Bravo Star Lala Kent and sold out immediately.
Visual Brand Strategy
Packaging Design
Point of Sale
Social Content
Product Rendering
Ninja Thirsti
The Ninja Thirsti Drink System allows you to make custom sparkling or still drinks by choosing and combining your favorite flavors, with over 25 to choose from.
The Ninja Thirsti Drink System
What looks like a simple logo came with multiple rounds of iterations, all needing to emphasize the fun and excitement of a drink system, while still living within the Shark Ninja product portfolio.
Developing the identity
When designing four functional flavor pods, we made sure each line had a specific style while also being cohesive with the rest of the Thirsti brand. After multiple rounds of design iterations, we settled on the final designs of the four flagship flavor lines: Splash, Vitamins, Hydrate and Energy.
Designing a modular flavor system
After the successful launch of the Ninja Thirsti drink system, we designed a new flavor pod line, Splash Botanicals. This line was specific to fruit and botanical flavors combined to create a fruity & floral flavors. A brand new icon was formed in the process of creating this new line, making it an exclusive limited time product.
Exclusive Splash Botanicals
Bravo reality show celebrity, Lala Kent, was the perfect talent for the Splash Botanicals launch. Being sober and obsessed with all things water, Lala’s influence made the launch of the Splash Botanicals line a success. Grato designed the influencer seeding box which was sent to a list of social celebrities and influencers to unbox and review. The Splash Botanicals were sold out in a matter of days post-launch.
Give them flavor with Lala Kent
